I have been closely monitoring
quite a few popular Brand Mangers of a Company called “Indian Democracy”.
Though most of them have never been to any other Business Gurukuls, their
marketing acumen seems to be quite impressive. Some of them have left their
corporate and defence counterparts miles behind. If Alive, all the war fare
strategists including Sun Tzu, Mao Zedong and Von Clausewitz would have put
their hands together to applause them . Amongst all, I am in love with the brightest
one who is really a dude! Who operates from its strengths.., Turns obstacles
into opportunities.. He is into selling dreams and showering hopes to its core
TG.. He is known for acting on time. He speaks what people like to listen.
Operating from Strength: He puts all his strength in digging out a
mighty grave for competitors, be it internal or external. Who doesn’t know the
treatment given to his predecessors both national and Gujarat Cadres. 80% of his speech is dedicated for bashing
up congress. He calls UPA not a dream team but a dirty team, blamed PM of
selling poverty to Barack Obama and accused the Congress of using the CBI to
fight elections. He is not scared of taking irresponsible steps such as taking up
a demeaning joke of a Pakistan sponsored Youtube channel vedio which claimed
that Mr. Nawaz Sharif has called our PM a “Dehati Aurat”. He did not even confirm
it with Barkha Dutta who was part of the meeting.
He won’t venture into what is he weak at; He doesn’t use his
thundering oratory for the new set of policy goals and a new set of system to
challenge the UPA’s Food Security Bill, MNREGA, RTI, foreign Policies, India’s
Stand on neighbouring countries. What he thunders about is India will export
arms and ammunition to other countries, Will teach lessons to Pakistan and China,
Will bring black money, blah..blah.. few! Narender Babu.. lekin Kaise?? Tum kya
Bajrang Bali ho? Brother, you have spent 10 years in Opposition condemning the
UPA’s corruption and indecisiveness. But where is your alternative decree of
governance??
Believes in Jo Dikhata hai Wo Bikata Hai (Visibility at point of
Sales): He is visible for his
speeches, he is discussed for his aggressive (Though arrogant most of the time)
stands. He knows what media needs to increase TRPs. He does things which will
get noticed. My recent visit to Gujarat; I was on highway, I was Glad that we
have roads of European standards. But was Sad when my car got off highway to
small towns of Dholka, Kheda and Sidhpur. Roads of small towns of 36Garh, MP
and Bihar are better placed than Gujarat.
Champions positioning: He poses to rule a business-friendly
government in Gujarat, then why is he not charting out plan which will bring
economy on track? Can the Gujarat model become an all-India model? NAMO, holds
more than 10 strategically important departments, you may call it army of one. The
One Man Dictate may facilitate better government in a particular state. But can
it become a role model for a country as diverse as India? The Lokayukta Model
in Gujarat, works on “for the Government and by the Government” model. Do we
want that model replicated for the rest of India for the sake of change?
Let us do a quick situation
analysis which will help us understand the reason of his Devine popularity. It
is established fact in the global politics; when things go well, people do not
worry about their leadership. They want a cool dude to rule the country and
start living with let it go attitude. But when things go wrong people look for
the opposite. They want their leaders in control. They like somebody who is not
scared of conflict. They start loving anybody who is vocal, loud and give them assurance
of things will be alright. Let us also understand, what is he good at? NAMO understood
the needs of a society defined by the communication and information revolution.
The PM hardly ever takes voters into confidence. But, NAMO seeks out newer
audiences and his social media outreach is his strength.
As a consumer, I leave you at your
discretion but with a subtle caution to put your rational antenna up before falling
in an emotional trap to buy a brand/product which might be seldom of any use.
